The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way – social, commerce, location aware, apps – and the ScanLife platform helped bring all of these experiences to life. Read the rest of this entry »

Four separate reports have been published in the past few months that together paint a picture of how everything QR Code is now growing on the same pace. Below are some of the highlights that show how both Smartphone users and marketers are bringing it all together. Read the rest of this entry »

Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups. Read the rest of this entry »

Frito Lay just launched a brand new program to get people using their products in a whole new way – by scanning the bag! All you need to do is pick up a current bag of Lay’s Original, Sunchips, or Tostito’s Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package. Read the rest of this entry »

ScanLife has just released it’s third edition of the Mobile Barcode Trend Report which looks at data and analysis from UPC and 2D barcode scanning aggregated across 30 countries around the world. Read the rest of this entry »

Here are some of the newest 2D barcode campaign examples from March. This Month’s Key Campaigns: The Home Depot – Martha Stewart Collection Bloomingdale’s – Scan to Win integrated promotion Banana Republic – Spring Collection video Bravo TV – “Late Night” video Miller Lite – SXSW Sweepstakes Georgio Armani – Unicef TAP Project ScanLife Campaign … Read the rest of this entry »

We wanted to keep a running list here of helpful reports on this topic. Read the rest of this entry »