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Posts tagged with analytics

Turn Mobile Customer Engagement Into a Long-Term Relationship

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »

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  • Filed under: Marketing, Retail
  • A Marketer’s Perspective on March Madness

    Trying to market to millions of consumers in a wide geography without knowing their behaviors can be like choosing your bracket winners based on the color of their uniforms or the appeal of their mascots. Read the rest of this entry »

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  • Filed under: Marketing
  • This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it’s great to know “how many scans did I get” but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts. Read the rest of this entry »

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  • Filed under: Educational, Press, Product updates
  • New App, New Insights! What YOU Like.

    ast week, we launched the all new ScanLife app, which allows our users to decide which QR & barcode scans they like they best. The tally of likes is visible to anyone at the top of the page after you scan a code.

    So after 7 days, what do people like most? Without further ado, here’s an early peak at some of the stats. Read the rest of this entry »

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  • Filed under: Contests, research, Retail
  • Your QR Code May Have Said Too Much

    Some online code generators give you the basics, but there is a big catch – anyone can see it! This practice provides detailed intelligence to your competition, like which products or promotions are being scanned on which days, making it easier for others to learn from your success. Read the rest of this entry »

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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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