On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »

Trying to market to millions of consumers in a wide geography without knowing their behaviors can be like choosing your bracket winners based on the color of their uniforms or the appeal of their mascots. Read the rest of this entry »

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it’s great to know “how many scans did I get” but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts. Read the rest of this entry »

ast week, we launched the all new ScanLife app, which allows our users to decide which QR & barcode scans they like they best. The tally of likes is visible to anyone at the top of the page after you scan a code.

So after 7 days, what do people like most? Without further ado, here’s an early peak at some of the stats. Read the rest of this entry »

Some online code generators give you the basics, but there is a big catch – anyone can see it! This practice provides detailed intelligence to your competition, like which products or promotions are being scanned on which days, making it easier for others to learn from your success. Read the rest of this entry »

Get your free download of the Netsize Guide 2010 right here! This is a comprehensive annual industry report, documenting the state of the global mobile content and services market.  It includes in-depth research and exclusive interviews with industry executives (including Jonathan Bulkeley, CEO of Scanbuy). Click the above image, or this link. Read the rest of this entry »

Scanbuy and NeoMedia announced a cross licensing deal today which we hope will move the mobile barcode space to new heights in the United States. Read the rest of this entry »