Archives

  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009

The QR Code is Dead…. Long Live the QR Code!

Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »

  • Comments Off on The QR Code is Dead…. Long Live the QR Code!
  • Filed under: Educational, Marketing, Trends
  • The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never […] Read the rest of this entry »

  • Comments Off on Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
  • Filed under: Marketing, Retail, Social Media, Trends
  • Ad Blocking – It Is About Time To Rethink Mobile Marketing

    The announcement last month by Apple to authorize the ad blocking application was greeted with dismay and disbelief in some quarters of Madison Avenue. However, no one can argue that it came as a surprise.  For years one of the best kept secrets in the industry was that despite billions of dollars spent on banner […] Read the rest of this entry »

  • Comments Off on Ad Blocking – It Is About Time To Rethink Mobile Marketing
  • Filed under: Marketing, Trends
  • ScanLife 30 Day Contest 2015: How to Play

    ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or AT&T Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $100 for 30 Days” and answer the question of the day. 5) After submitting, you will be […] Read the rest of this entry »

  • Comments Off on ScanLife 30 Day Contest 2015: How to Play
  • Filed under: Contests, research, Retail
  • The Standardization of the Digital Coupon… About Time!

    The first thing that we need to clarify is what we mean by a digital coupon. Although it might be obvious, here is GS1’s definition: “A digital coupon is a coupon that goes through the entire coupon process (establishment and communication, presentation, validation, and redemption) without the requirement of manifesting itself as paper.” At the […] Read the rest of this entry »

  • Comments Off on The Standardization of the Digital Coupon… About Time!
  • Filed under: Marketing, Retail, Trends
  • When it Comes to QR Codes, Quick is Only the Beginning

    QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an […] Read the rest of this entry »

  • Comments Off on When it Comes to QR Codes, Quick is Only the Beginning
  • Filed under: Educational, Marketing
  • Stay Cool and Save on Back-to-School

    According to the National Retail Federation (NRF), average annual back-to-school spending has grown 42% over the last 10 years. This year, total spending for K-12 and college is expected to reach $68 billion in the United States topping every other retail holiday except the winter holidays. While this is a huge business opportunity for retailers, […] Read the rest of this entry »

  • Comments Off on Stay Cool and Save on Back-to-School
  • Filed under: Educational, Retail, Trends
  • Get Started

    First Name
    Last Name
    Email
    Account Type
    Company
    Phone
    Password
    Confirm Password
    Send me periodic ScanLife news
    I agree to ScanLife's Terms and Conditions.
    Create Your Code for Free

    Welcome to the World of ScanLife

    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


    Recent Posts



    Tags