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ScanLife 30 Day Contest 2015: How to Play

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or AT&T Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $100 for 30 Days” and answer the question of the day. 5) After submitting, you will be […] Read the rest of this entry »

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  • Filed under: Contests, research, Retail
  • The Standardization of the Digital Coupon… About Time!

    The first thing that we need to clarify is what we mean by a digital coupon. Although it might be obvious, here is GS1’s definition: “A digital coupon is a coupon that goes through the entire coupon process (establishment and communication, presentation, validation, and redemption) without the requirement of manifesting itself as paper.” At the […] Read the rest of this entry »

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  • Filed under: Marketing, Retail, Trends
  • When it Comes to QR Codes, Quick is Only the Beginning

    QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an […] Read the rest of this entry »

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  • Filed under: Educational, Marketing
  • Stay Cool and Save on Back-to-School

    According to the National Retail Federation (NRF), average annual back-to-school spending has grown 42% over the last 10 years. This year, total spending for K-12 and college is expected to reach $68 billion in the United States topping every other retail holiday except the winter holidays. While this is a huge business opportunity for retailers, […] Read the rest of this entry »

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  • Filed under: Educational, Retail, Trends
  • Catch Some Rays and Scan Away Contest

    As summer comes to a close, ScanLife wants to reward app users with awesome weekly prizes. For the remainder of August, we are giving away Amazon gift cards to our top scanners. Entering the contest is this easy: 1) Get the latest version of the ScanLife app for iOS or Android   2) Connect your […] Read the rest of this entry »

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  • Filed under: Contests
  • QR Codes Utilized In Diverse Industries

    In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Trends
  • Manage the Surprises You Deliver to Consumers

    Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »

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  • Filed under: Educational, Examples, Marketing
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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