The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Read the rest of this entry »

When was the last time you used your mobile device to make a shopping decision? According to a survey from CFI Group and shared by eMarketer, 41% of Internet users—or 67% of millennials—actively access mobile apps when they’re in the market for products and services. Don’t underestimate the power of this valuable new tool that […] Read the rest of this entry »

What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform. Read the rest of this entry »

You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone. Read the rest of this entry »

To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices. Read the rest of this entry »

With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 – in infographic form! This report offers vital insights into the who, what, where, and why of scanning over the past few months. Be sure to check out the new charts and let us know […] Read the rest of this entry »

Earlier this week AT&T announced an agreement to offer enhanced mobile engagement capabilities via the ScanLife code Mobile Engagement Platform to help businesses offer their customers a richer mobile experience.  Check out all the new features available from AT&T Mobile Barcode Services, now powered by Scanbuy. Read the full news release here.  Below is a quick […] Read the rest of this entry »