Archive for the ‘Uncategorized’ Category
2 Oct 2014 | Author: Erika Vasquez
The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Read the rest of this entry »
28 Aug 2014 | Author: Erika Vasquez
When was the last time you used your mobile device to make a shopping decision? According to a survey from CFI Group and shared by eMarketer, 41% of Internet users—or 67% of millennials—actively access mobile apps when they’re in the market for products and services. Don’t underestimate the power of this valuable new tool that […] Read the rest of this entry »
22 Aug 2013 | Author: Ben B.
What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform. Read the rest of this entry »
13 Aug 2013 | Author: Alex from London
You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone. Read the rest of this entry »
11 Jul 2013 | Author: Maryann Moschides
To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices. Read the rest of this entry »
8 Nov 2012 | Author: David J.
We often get asked about the effectiveness of QR Code campaigns and one of the first questions is always about the number of scans it received. In a world of click obsession, we often forget about what a scan actually means and why it happened. Read the rest of this entry »
5 Nov 2012 | Author: Ben B.
We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user’s device to deliver content that is unique to that language. Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- The QR Code is Dead…. Long Live the QR Code!
- Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
- Ad Blocking – It Is About Time To Rethink Mobile Marketing
- ScanLife 30 Day Contest 2015: How to Play
- The Standardization of the Digital Coupon… About Time!