Archive for the ‘Uncategorized’ Category
28 Aug 2014 | Author: Erika Vasquez
When was the last time you used your mobile device to make a shopping decision? According to a survey from CFI Group and shared by eMarketer, 41% of Internet users—or 67% of millennials—actively access mobile apps when they’re in the market for products and services. Don’t underestimate the power of this valuable new tool that […] Read the rest of this entry »
22 Aug 2013 | Author: Ben B.
What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform. Read the rest of this entry »
13 Aug 2013 | Author: Alex from London
You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone. Read the rest of this entry »
11 Jul 2013 | Author: Maryann Moschides
To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices. Read the rest of this entry »
25 Apr 2013 | Author: Ben B.
With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 – in infographic form! This report offers vital insights into the who, what, where, and why of scanning over the past few months. Be sure to check out the new charts and let us know […] Read the rest of this entry »
11 Apr 2013 | Author: Ben B.
Earlier this week AT&T announced an agreement to offer enhanced mobile engagement capabilities via the ScanLife code Mobile Engagement Platform to help businesses offer their customers a richer mobile experience. Check out all the new features available from AT&T Mobile Barcode Services, now powered by Scanbuy. Read the full news release here. Below is a quick […] Read the rest of this entry »
1 Apr 2013 | Author: Isabel C.
Not unlike the Matrix, I sometimes experience different realities, moving parallel to one another, evolving at different speeds and with their own language. Here’s why: Reality One We live in a reality where we are constantly bombarded by advertisements. Yet when I discuss with friends and family our experiences with ads, we feel that the […] Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Apple Pay and What it Means to Omnichannel Marketing
- QR Codes Make a Difference in the Health Care Industry
- How to Deliver Coupons in the Digital Age
- Statistics Show the Impact of Mobile Engagement Marketing
- Keep the Conversations – and the Conversions – Going