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Archive for the ‘Uncategorized’ Category

Are You Using Deterministic Data to Drive Results?

The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for success; their approach to getting noticed and being heard through the […] Read the rest of this entry »

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  • Filed under: Uncategorized
  • Scan Away for the Holidays

    To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will also receive a $50 Amazon Gift Card! […] Read the rest of this entry »

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  • Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a […] Read the rest of this entry »

  • Comments Off on SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?
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  • Halloween is approaching and accompanying the holiday are pumpkin picking, fall foliage, horror movies, and the kickoff of the holiday season. Why enhance mobile marketing you ask? According to eMarketer, “US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season driven by increases in mobile commerce and the intensifying online battle […] Read the rest of this entry »

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  • Consumer Behavior and Preferences Infographic

    The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Read the rest of this entry »

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  • Filed under: Educational, research, Trends, Uncategorized
  • How to Deliver Coupons in the Digital Age

    When was the last time you used your mobile device to make a shopping decision? According to a survey from CFI Group and shared by eMarketer, 41% of Internet users—or 67% of millennials—actively access mobile apps when they’re in the market for products and services. Don’t underestimate the power of this valuable new tool that […] Read the rest of this entry »

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  • Filed under: Educational, Uncategorized
  • Microsoft Tag Selects Scanbuy

    What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform. Read the rest of this entry »

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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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