Archive for the ‘Trends’ Category
Millennials Demand Transparency – Connect with QR Codes
7 Aug 2019 | Author: Annie Monaghan
Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed […] Read the rest of this entry »
Four Keys to a Successful SmartLabel™ Implementation
20 Jun 2016 | Author: Erick Solis
SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »
ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
2 Mar 2016 | Author: Maryann Moschides
Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »
Consumer Behavior & Preferences Infographic 2016
28 Jan 2016 | Author: Erick Solis
The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »
ScanLife Q3 Mobile Trend Report
10 Dec 2015 | Author: Erick Solis
We’ve released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit […] Read the rest of this entry »
The QR Code is Dead…. Long Live the QR Code!
19 Nov 2015 | Author: Chai Outmezguine
Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »
Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
29 Oct 2015 | Author: Irene George
The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never […] Read the rest of this entry »
Get Started
Welcome to the World of ScanLife
Recent Posts
- Millennials Demand Transparency – Connect with QR Codes
- Reach Your Customers Through Data-Driven Marketing Campaigns
- Fire up your Direct Mailer with Digital Technology
- Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG
- Technology and Social Media Trailblaze the Fashion Industry