Archive for the ‘Retail’ Category
21 Jan 2015 | Author: Ted Rykoski
According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »
17 Nov 2014 | Author: Alex from London
When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »
24 Jul 2014 | Author: Alex from London
What if you could maintain a conversation with those same consumers and remain top of mind when they’re ready to convert? That’s where ScanLife mTargeting and retargeting comes into play. Read the rest of this entry »
12 Mar 2014 | Author: Zach Wilson
The top five apparel brands in the world (Zara, Nike, H&M, Ralph Lauren and Adidas) are using codes and mobile apps to connect with consumers and provide updates on sales, coupons, discounts and new merchandise. Read the rest of this entry »
6 Mar 2014 | Author: Maryann Moschides
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »
7 Feb 2014 | Author: Maryann Moschides
With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement. Read the rest of this entry »
21 Jan 2014 | Author: Maryann Moschides
With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors. Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
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- Consumer Behavior and Preferences Infographic