Archive for the ‘Retail’ Category
Millennials Demand Transparency – Connect with QR Codes
7 Aug 2019 | Author: Annie Monaghan
Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed […] Read the rest of this entry »
It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology
23 Jun 2017 | Author: Nick Ponesse
The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies […] Read the rest of this entry »
Using ScanLife To Save Money On Black Friday, Holiday Shopping, And Beyond
23 Nov 2016 | Author: Erick Solis
Ever look at a product and instantly feel that you can get a better deal on it somewhere else? Well, chances are you’re probably right. To save you the hassle of driving to local stores or aimlessly searching the web for the lowest prices, we’ve built the ScanLife mobile app. ScanLife is a shopping companion […] Read the rest of this entry »
ScanLife 30 Day Contest 2016: How to Play
3 Oct 2016 | Author: Erick Solis
ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your email […] Read the rest of this entry »
Direct Mail is Still Relevant in a Mobile World
1 Jul 2016 | Author: Kasey Palmer
As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »
Four Keys to a Successful SmartLabel™ Implementation
20 Jun 2016 | Author: Erick Solis
SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket […] Read the rest of this entry »
ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
2 Mar 2016 | Author: Maryann Moschides
Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »
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