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Archive for the ‘Retail’ Category

Shoppers Use QR Codes To Bring Fireworks To Life

When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Retail
  • Keep the Conversations – and the Conversions – Going

    What if you could maintain a conversation with those same consumers and remain top of mind when they’re ready to convert? That’s where ScanLife mTargeting and retargeting comes into play. Read the rest of this entry »

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  • Filed under: Features, Marketing, Product updates, Retail
  • Apparel Brands that Excel at Mobile Marketing

    The top five apparel brands in the world (Zara, Nike, H&M, Ralph Lauren and Adidas) are using codes and mobile apps to connect with consumers and provide updates on sales, coupons, discounts and new merchandise. Read the rest of this entry »

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  • Filed under: Case Studies, Marketing, Retail
  • Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »

    Mobile Engagement at Super Bowl Blvd: Part I – Beacons

    With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement. Read the rest of this entry »

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  • Filed under: Educational, Marketing, research, Retail, Trends
  • Give Your Products a Fighting Chance

    With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors. Read the rest of this entry »

    According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season? Read the rest of this entry »

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  • Filed under: Educational, research, Retail, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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