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Archive for the ‘research’ Category

It’s Here: The ScanLife Mobile Trend Report for Q1

The latest edition of the ScanLife Mobile Trend Report is now available! The first quarter was an exciting time for mobile engagement as we processed 22 million engagements from consumers using their devices to enhance their shopping journey. As you see in the Q1 Trend Report, the family budget was a strong driver of engagement […] Read the rest of this entry »

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  • Filed under: Marketing, research, Retail, Trends
  • The holiday 2014 edition of the Mobile Engagement Trend Report is finally here! This report offers insights on consumer shopping behavior while highlighting significant activity in high-tech and retail. We gathered data from the holiday season that vividly depicts the yearly growth of holiday mobile engagement. Consumers worldwide accessed bargains, product reviews, and other valuable […] Read the rest of this entry »

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  • Filed under: Marketing, research, Retail, Trends
  • Consumer Behavior and Preferences Infographic

    The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Read the rest of this entry »

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  • Filed under: Educational, research, Trends, Uncategorized
  • Statistics Show the Impact of Mobile Engagement Marketing

    Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement. Read the rest of this entry »

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  • Filed under: Marketing, research
  • Retail’s Next Big Trend: Mobile Payments

    According to Business Insider, a mobile payment is defined as “the use of a phone or tablet to enable an in-store transaction, whether on the merchant or consumer side,” and it’s becoming more convenient every day. Read the rest of this entry »

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  • Filed under: Marketing, research, Trends
  • Mobile Engagement at Super Bowl Blvd: Part I – Beacons

    With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement. Read the rest of this entry »

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  • Filed under: Educational, Marketing, research, Retail, Trends
  • Which Mobile Trigger works best for you?

    Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each. Read the rest of this entry »

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  • Filed under: Educational, Marketing, research, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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