Archive for the ‘research’ Category
5 Nov 2013 | Author: Mike Wehrs
According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season? Read the rest of this entry »
17 Oct 2013 | Author: Ben B.
The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other … Read the rest of this entry »
28 Aug 2013 | Author: David J.
When innovation happens, it’s exciting. When innovation is put to good use, it’s inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things. Read the rest of this entry »
15 Aug 2013 | Author: Adam Gold
To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer. Read the rest of this entry »
1 Aug 2013 | Author: Ben B.
It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing. Read the rest of this entry »
19 Jun 2013 | Author: Ben B.
Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013! Read the rest of this entry »
6 Jun 2013 | Author: Agustin
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution? Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Win with ScanLife Over the Holidays
- Introducing mVision: Unlocking Data You Want to See
- How to Interact With Holiday Shoppers Via Mobile Engagement
- Shopper Marketing Expo and Beyond
- It’s Here: The ScanLife Mobile Barcode Trend Report for Q3