Archive for the ‘research’ Category
7 Feb 2014 | Author: Maryann Moschides
With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement. Read the rest of this entry »
29 Jan 2014 | Author: Alex from London
Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each. Read the rest of this entry »
24 Jan 2014 | Author: Mike Wehrs
The 2014 Consumer Electronics Show featured many new wearable technology devices, heralding the next evolutionary path for the tech industry. Scanbuy had the chance to see all these new devices during the show in Las Vegas earlier this month. Read the rest of this entry »
16 Jan 2014 | Author: Ben B.
With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences. Read the rest of this entry »
5 Nov 2013 | Author: Mike Wehrs
According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season? Read the rest of this entry »
17 Oct 2013 | Author: Ben B.
The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other … Read the rest of this entry »
28 Aug 2013 | Author: David J.
When innovation happens, it’s exciting. When innovation is put to good use, it’s inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things. Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper
- QR Codes: The Future’s So Bright, We Gotta Wear Shades
- Avoid “Blind Date Marketing” with ScanLife
- Mobile Engagement at Super Bowl Blvd: Part II – NFC and Missed Opportunities
- Mobile Engagement at Super Bowl Blvd: Part I – Beacons