Archive for the ‘Print media’ Category
1 Jul 2016 | Author: Kasey Palmer
As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »
20 Jul 2012 | Author: David J.
After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print campaign that’s running across major publications like People and US Weekly. Read the rest of this entry »
7 Jun 2012 | Author: David J.
This year, the London summer Olympics will feature QR codes that will link spectators to mobile sites featuring Olympic gear, important information and more. Get your QR code news and more from ScanLife. Read the rest of this entry »
8 Apr 2012 | Author: David J.
For those of us who live in London, and have the dubious pleasure of using public transport daily, QR codes are becoming part of the landscape. We see them in the daily newspapers, on billboards, advertisements, etc. To the surprise of many, including your humble correspondent, marketers seem undeterred by the complete lack of wi-fi […] Read the rest of this entry »
17 Mar 2012 | Author: David J.
Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious in their QR efforts. So if you’re among the 86% of marketers planning to use QR […] Read the rest of this entry »
6 Jan 2011 | Author: David J.
Here are some of our most recent campaign examples for the month of December. Read the rest of this entry »
18 Jun 2010 | Author: David J.
This week, Edmonton Journal, a daily newspaper, introduced ScanLife to their readers with a big splash. They printed a giant code on their front page, placed shelf talkers wherever papers were sold, and even celebrated with a launch party! Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
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- Direct Mail is Still Relevant in a Mobile World
- Four Keys to a Successful SmartLabel™ Implementation
- ScanLife March Madness Giveaway
- ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve