The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies […] Read the rest of this entry »

In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the modern world are changing this. Today, publishers are pushing […] Read the rest of this entry »

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through […] Read the rest of this entry »

After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print campaign that’s running across major publications like People and US Weekly. Read the rest of this entry »

This year, the London summer Olympics will feature QR codes that will link spectators to mobile sites featuring Olympic gear, important information and more. Get your QR code news and more from ScanLife. Read the rest of this entry »

For those of us who live in London, and have the dubious pleasure of using public transport daily, QR codes are becoming part of the landscape. We see them in the daily newspapers, on billboards, advertisements, etc. To the surprise of many, including your humble correspondent, marketers seem undeterred by the complete lack of wi-fi […] Read the rest of this entry »

Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious  in their QR efforts. So if you’re among the 86% of marketers planning to use QR […] Read the rest of this entry »