According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »

Our staff has been pouring over a deluge of deals being offered by retailers this holiday season, and we normally only publish the best to our Inbox in the ScanLife app.  As a special Black Friday gift, here is list of the highlights, and don’t forget that we’re constantly placing new ones right in the […] Read the rest of this entry »

When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »

Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement. Read the rest of this entry »

What if you could maintain a conversation with those same consumers and remain top of mind when they’re ready to convert? That’s where ScanLife mTargeting and retargeting comes into play. Read the rest of this entry »

To celebrate the fifth annual Social Media Day, we’ve handpicked our favorite content posted yesterday about it. Read the rest of this entry »

Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here’s six reasons why. Read the rest of this entry »