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Archive for the ‘General’ Category

Give QR Codes the Old College Try

Universities would benefit from a better integration of smartphones on campus. And QR Codes are the intelligent way to make this happen. Read the rest of this entry »

  • Filed under: General, Marketing
  • Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »

    With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences. Read the rest of this entry »

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  • Filed under: General, Marketing, research, Trends
  • 2012 Mobile Engagement & QR Codes Highlights

    As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 […] Read the rest of this entry »

    The QR Beauty and Brains

    QR Codes are great for many reasons when executed well, but let’s face it, they are not the prettiest things in the world.  To many, they look like a game of Space Invaders or some kind of bizarre maze. So here at ScanLife, we carried out a survey to find out more on the topic. […] Read the rest of this entry »

    Virtual Shops: From Experiment to Fruition

    The latter half of 2011 was highlighted by a series of mobile-commerce experiments using QR codes. The goal was to understand the changing nature of shopping, driven by shoppers’ adoption of mobile technology. These initiatives sent a shockwave through the retail industry and mobile commerce quickly made the jump from fiction to reality. Today, mobile […] Read the rest of this entry »

    Welcome to the World of Open QR Codes

    This week, Microsoft Tag made their decision to enter the world of open standards – almost 3 years after their product was launched. We applaud this decision, and only wish they saw the light sooner. In that time, consumers and publishers have been unnecessarily confused by a closed code format which only works with a single app. We believe more open QR Codes will only mean more value to both end users and the businesses that use them to connect the physical world. Read the rest of this entry »

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  • Filed under: General, Marketing
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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