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Archive for the ‘Features’ Category

QR Codes: The Future’s So Bright, We Gotta Wear Shades

The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously. Read the rest of this entry »

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  • Filed under: Case Studies, Educational, Examples, Features, Marketing
  • NFC is Here – But Who Wins? Series 1: Part Two

    To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer. Read the rest of this entry »

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  • Filed under: Features, research, Trends
  • The Best QR Code Campaigns of 2013—So Far!

    Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013! Read the rest of this entry »

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  • Filed under: Educational, Examples, Features, Marketing, research
  • Custom Design QR Codes Made Easier

    Creative professionals working on product packaging or advertisements fight for every bit of space to articulate the brand while maintaining some artistic integrity. So when a marketing manager mandates a square inch of space devoted to a QR Code, a sigh of frustration sometimes overcomes the designer: as this Ohio University paper highlights, customizing QR […] Read the rest of this entry »

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  • Filed under: Features
  • Mobile Engagement & QR Codes Insights 2.0

    QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan and share with your friends!To maximize ROI of a […] Read the rest of this entry »

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  • Filed under: Features
  • At Scanbuy, we like to push boundaries, break moulds, go the extra mile… you get the gist. True to our philosophy, we are all about innovating how marketers and brands execute mobile campaigns and consumer engagement. ScanLife QR Codes are capable of an ever widening range of actions (mobile pages, video, call, SMS, tweet, e-mail, […] Read the rest of this entry »

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  • Filed under: Features
  • 2012 Mobile Engagement & QR Codes Highlights

    As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 […] Read the rest of this entry »

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  • Filed under: App News, Awards, Case Studies, Educational, Events, Examples, Features, General, Marketing, research, Retail, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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