Archive for the ‘Examples’ Category
24 Jun 2015 | Author: Maryann Moschides
Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »
17 Nov 2014 | Author: Alex from London
When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn’t yet taken the world over by storm. You just had soap. (To this day […] Read the rest of this entry »
29 May 2014 | Author: Maryann Moschides
Looking for a better way to deliver your message to interested consumers? With QR Codes and other mobile triggers, you can introduce new products, encourage app downloads and increase web traffic without interrupting their day. Read the rest of this entry »
6 Mar 2014 | Author: Maryann Moschides
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »
26 Feb 2014 | Author: Maryann Moschides
The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously. Read the rest of this entry »
20 Feb 2014 | Author: Maryann Moschides
Mobile engagement marketing provides you with data from every scan, so you can connect with customers, speak their language, and exceed their expectations. Here’s how easy it is to turn those hard-to-get prospects into steady dates that become customers for life. Read the rest of this entry »
13 Feb 2014 | Author: Ben B.
This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- The QR Code is Dead…. Long Live the QR Code!
- Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
- Ad Blocking – It Is About Time To Rethink Mobile Marketing
- ScanLife 30 Day Contest 2015: How to Play
- The Standardization of the Digital Coupon… About Time!