This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from leaders in the space with a trade show floor of in-store solutions from display to technology. The event is a two and half day deep dive into the science and art of shopper marketing, which Scanbuy has been participating in for the past four years. Read the rest of this entry »

I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem.  As expected, there was an impressive line-up of panels with speakers who […] Read the rest of this entry »

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious […] Read the rest of this entry »

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights:   SUMMER 2012 […] Read the rest of this entry »

As a leader in mobile engagement, we’ll be participating in a couple of events in the next few weeks. If you’re in the neighborhood, why not drop us a visit? We’d love to talk. Mobile Marketing Live Why: The future of marketing is mobile and things are moving fast, very fast. Simply put, this is […] Read the rest of this entry »

It’s that time of year already where the techies and media moguls start getting pumped up for SXSW in Austin, TX. We have been involved for the past few years, and this time we are up for a speaking session, but we need your help! Public voting is now open to select our presentation, entitled “Your Phone is Your Wallet: Mobile Payments.” Read the rest of this entry »