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Archive for the ‘Educational’ Category

QR Codes Utilized In Diverse Industries

In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. […] Read the rest of this entry »

Manage the Surprises You Deliver to Consumers

Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »

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  • Filed under: Educational, Examples, Marketing
  • Today’s shopper is more empowered – mobile, connected, and informed – than ever before.  Digital marketers are simultaneously emboldened by and queasy about the increasing leverage wielded by today’s shopping consumer.  With both progressive change (on-line research, social sentiment, mobile search) and disruptive change (real-time price comparison, couponing, conquesting) to deal with, marketers can’t help […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail
  • Tipping Point: Desktop to Mobile

    It finally happened. The tipping point for Internet usage shifted from desktop to mobile in 2014 for the first time in US history. More than half of Internet traffic for giants like Facebook, Google, ESPN and many more came from mobile devices. This trend is bound to continue with the adaptation and accessibility of mobile […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail, Trends
  • According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Retail
  • Consumer Behavior and Preferences Infographic

    The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Read the rest of this entry »

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  • Filed under: Educational, research, Trends, Uncategorized
  • QR Codes Make a Difference in the Health Care Industry

    When it comes to health care, we all know that prevention, time and accuracy mean a lot.  The good news is that QR Codes and other mobile triggers can have a big impact in all three areas.  As the world’s largest mobile barcode processing company, Scanbuy is helping health care brands and providers use the […] Read the rest of this entry »

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  • Filed under: Educational, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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