The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »

Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »

QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an […] Read the rest of this entry »

According to the National Retail Federation (NRF), average annual back-to-school spending has grown 42% over the last 10 years. This year, total spending for K-12 and college is expected to reach $68 billion in the United States topping every other retail holiday except the winter holidays. While this is a huge business opportunity for retailers, […] Read the rest of this entry »

In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. […] Read the rest of this entry »

Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »

Today’s shopper is more empowered – mobile, connected, and informed – than ever before.  Digital marketers are simultaneously emboldened by and queasy about the increasing leverage wielded by today’s shopping consumer.  With both progressive change (on-line research, social sentiment, mobile search) and disruptive change (real-time price comparison, couponing, conquesting) to deal with, marketers can’t help […] Read the rest of this entry »