Archive for the ‘Educational’ Category
Enhancing the Reader Experience with QR Codes
27 Oct 2016 | Author: Erick Solis
In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the modern world are changing this. Today, publishers are pushing […] Read the rest of this entry »
Consumer Behavior & Preferences Infographic 2016
28 Jan 2016 | Author: Erick Solis
The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to […] Read the rest of this entry »
The QR Code is Dead…. Long Live the QR Code!
19 Nov 2015 | Author: Chai Outmezguine
Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »
When it Comes to QR Codes, Quick is Only the Beginning
2 Sep 2015 | Author: Maryann Moschides
QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an […] Read the rest of this entry »
Stay Cool and Save on Back-to-School
14 Aug 2015 | Author: Erick Solis
According to the National Retail Federation (NRF), average annual back-to-school spending has grown 42% over the last 10 years. This year, total spending for K-12 and college is expected to reach $68 billion in the United States topping every other retail holiday except the winter holidays. While this is a huge business opportunity for retailers, […] Read the rest of this entry »
QR Codes Utilized In Diverse Industries
27 Jul 2015 | Author: Irene George
In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. […] Read the rest of this entry »
Manage the Surprises You Deliver to Consumers
24 Jun 2015 | Author: Maryann Moschides
Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »
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