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Archive for the ‘Commerce’ Category

Our Top Mobile Barcode Campaigns of 2011

In 2011 we saw some pretty amazing mobile barcode campaigns. If you’re searching for inspiration, look no further. Here’s our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered […] Read the rest of this entry »

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  • Filed under: Commerce, Examples, Marketing, research, Retail
  • Are virtual shops becoming the norm?

    It all started in Seoul, South Korea, in July 2011. Tesco (branded Home Plus in South Korea) sought a way to increase its market share without increasing the number of stores. This led to the idea of virtual stores. Products images were displayed in a subway station in Seoul, with QR codes allowing commuters to […] Read the rest of this entry »

    ScanLife Powers Up on UPC Barcodes

    We released some exciting new ScanLife features when scanning UPC (1D) barcodes which are making everyone very happy – traffic was up 3x this weekend! All of this is available to any Android, iPhone or BlackBerry with an auto-focus camera. Read the rest of this entry »

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  • Filed under: Commerce, Features, General
  • Today, ScanLife announced that is has released a tool to make it really simple to launch the ScanLife universal barcode scanner from any 3rd party app. This is a free tool that will first be available to the Android OS. Read the rest of this entry »

    ScanLife in the New York Times

    ScanLife was featured in an article about mobile commerce in this Saturday’s New York Times.  In fact, the article was on the cover of the A section, and lead with Norma Kamali’s use of ScanLife.  We had reported before that the famed designer is using codes throughout her store to link shoppers to information, and […] Read the rest of this entry »

    Taking Impulse Buys to a New Level

    Amazon released a new service this week which allows virtually anyone with a mobile formatted website to add m-commerce using Amazon’s network of existing users. Read the rest of this entry »

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  • Filed under: Commerce, Marketing, Print media, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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