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The Standardization of the Digital Coupon… About Time!

The first thing that we need to clarify is what we mean by a digital coupon. Although it might be obvious, here is GS1’s definition: “A digital coupon is a coupon that goes through the entire coupon process (establishment and communication, presentation, validation, and redemption) without the requirement of manifesting itself as paper.” At the […] Read the rest of this entry »

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  • Filed under: Marketing, Retail, Trends
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