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Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and […] Read the rest of this entry »

  • Comments Off on ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve
  • Filed under: Marketing, Packaging, Retail, SmartLabel™, Trends
  • When it Comes to QR Codes, Quick is Only the Beginning

    QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an […] Read the rest of this entry »

  • Comments Off on When it Comes to QR Codes, Quick is Only the Beginning
  • Filed under: Educational, Marketing
  • Manage the Surprises You Deliver to Consumers

    Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case […] Read the rest of this entry »

  • Comments Off on Manage the Surprises You Deliver to Consumers
  • Filed under: Educational, Examples, Marketing
  • Turn Mobile Customer Engagement Into a Long-Term Relationship

    On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »

  • Comments Off on Turn Mobile Customer Engagement Into a Long-Term Relationship
  • Filed under: Marketing, Retail
  • QR Codes Make a Difference in the Health Care Industry

    When it comes to health care, we all know that prevention, time and accuracy mean a lot.  The good news is that QR Codes and other mobile triggers can have a big impact in all three areas.  As the world’s largest mobile barcode processing company, Scanbuy is helping health care brands and providers use the […] Read the rest of this entry »

  • Comments Off on QR Codes Make a Difference in the Health Care Industry
  • Filed under: Educational, Trends
  • Statistics Show the Impact of Mobile Engagement Marketing

    Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement. Read the rest of this entry »

  • Comments Off on Statistics Show the Impact of Mobile Engagement Marketing
  • Filed under: Marketing, research
  • Deliver more than just mobile. Make it personal & relevant.

    Delivering the right information at the right time makes all the difference when it comes to creating meaningful customer connections that drive business results. Read the rest of this entry »

  • Comments Off on Deliver more than just mobile. Make it personal & relevant.
  • Filed under: General, Marketing
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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