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According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the inconvenient truth is that retailers need to contend with shopper behavior changes and the challenges of this new dynamic environment. Read the rest of this entry »

  • Comments Off on Are you Delivering Personalized Experiences to Consumer Smartphones?
  • Filed under: Marketing, research, Retail
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