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The QR Code is Dead…. Long Live the QR Code!

Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased […] Read the rest of this entry »

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  • Filed under: Educational, Marketing, Trends
  • Ad Blocking – It Is About Time To Rethink Mobile Marketing

    The announcement last month by Apple to authorize the ad blocking application was greeted with dismay and disbelief in some quarters of Madison Avenue. However, no one can argue that it came as a surprise.  For years one of the best kept secrets in the industry was that despite billions of dollars spent on banner […] Read the rest of this entry »

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  • Filed under: Marketing, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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