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Why Mobile Couponing Explosion is for Real

Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, […] Read the rest of this entry »

  • Comments Off on Why Mobile Couponing Explosion is for Real
  • Filed under: Marketing, Retail, Trends
  • Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution? Read the rest of this entry »

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