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Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from leaders in the space with a trade show floor of in-store solutions from display to technology. The event is a two and half day deep dive into the science and art of shopper marketing, which Scanbuy has been participating in for the past four years. Read the rest of this entry »

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  • Filed under: Educational, Events, Marketing
  • NFC is Here – But Who Wins? Series 1: Part Two

    To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer. Read the rest of this entry »

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  • Filed under: Features, research, Trends
  • NFC is Here- But Who Wins? Series 1: Part One

    As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution. Read the rest of this entry »

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  • Filed under: Trends
  • I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem.  As expected, there was an impressive line-up of panels with speakers who […] Read the rest of this entry »

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  • Filed under: Events, Marketing, Trends
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