Archive for 2019
Millennials Demand Transparency – Connect with QR Codes
7 Aug 2019 | Author: Annie Monaghan
Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed […] Read the rest of this entry »
Reach Your Customers Through Data-Driven Marketing Campaigns
27 Mar 2019 | Author: Chuck Ennis
Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer behavior data and analytics to drive customer acquisition, retention & growth, […] Read the rest of this entry »
Fire up your Direct Mailer with Digital Technology
7 Mar 2019 | Author: Christine Katsch
Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail? That’s right, 84% of millennials take the time to look through their mail and 64% would […] Read the rest of this entry »
Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG
22 Feb 2019 | Author: Matthew Platt
With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even industry veterans can be forgiven for feeling overwhelmed by it all! If this sounds familiar, then you’ve […] Read the rest of this entry »
Technology and Social Media Trailblaze the Fashion Industry
17 Jan 2019 | Author: Annie Monaghan
Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With the use of social influencers and QR codes, INSPR […] Read the rest of this entry »
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Recent Posts
- Millennials Demand Transparency – Connect with QR Codes
- Reach Your Customers Through Data-Driven Marketing Campaigns
- Fire up your Direct Mailer with Digital Technology
- Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG
- Technology and Social Media Trailblaze the Fashion Industry