Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed […] Read the rest of this entry »

Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer behavior data and analytics to drive customer acquisition, retention & growth, […] Read the rest of this entry »

Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to look through their mail and 64% would […] Read the rest of this entry »

With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even industry veterans can be forgiven for feeling overwhelmed by it all! If this sounds familiar, then you’ve […] Read the rest of this entry »

Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With the use of social influencers and QR codes, INSPR […] Read the rest of this entry »