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Archive for May, 2018

As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider a typical scenario in any big box store. In aisle three, a mother thinks about her child’s allergy, […] Read the rest of this entry »

  • Comments Off on Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand
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  • 6 Places Consumers are Engaging with QR codes

    QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR […] Read the rest of this entry »

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  • How to Dig into Your Data the Right Way: Part 2

    Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container that you can shake. Rocks move the least […] Read the rest of this entry »

  • Comments Off on How to Dig into Your Data the Right Way: Part 2
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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