The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for success; their approach to getting noticed and being heard through the […] Read the rest of this entry »

To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will also receive a $50 Amazon Gift Card! […] Read the rest of this entry »

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a […] Read the rest of this entry »

Halloween is approaching and accompanying the holiday are pumpkin picking, fall foliage, horror movies, and the kickoff of the holiday season. Why enhance mobile marketing you ask? According to eMarketer, “US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season driven by increases in mobile commerce and the intensifying online battle […] Read the rest of this entry »

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies […] Read the rest of this entry »