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Archive for 2017

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a […] Read the rest of this entry »

  • Comments Off on SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?
  • Filed under: Uncategorized
  • Halloween is approaching and accompanying the holiday are pumpkin picking, fall foliage, horror movies, and the kickoff of the holiday season. Why enhance mobile marketing you ask? According to eMarketer, “US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season driven by increases in mobile commerce and the intensifying online battle […] Read the rest of this entry »

  • Comments Off on Happy Halloween! Tricks AND Treats to Enhancing Mobile Marketing
  • Filed under: Uncategorized
  • The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies […] Read the rest of this entry »

  • Comments Off on It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology
  • Filed under: Marketing, Print media, Retail
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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