Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, […] Read the rest of this entry »

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the […] Read the rest of this entry »