Statistics Show the Impact of Mobile Engagement Marketing
30 Jul 2014 | Author: Maryann Moschides
Does it seem like almost everyone around you has a Smartphone? Well, you’re right. Over 60% of the world’s population owns a mobile device, and in the U.S., more than 50% of those devices are Smartphones. That means that this year about 163.9 million American users will have a Smartphone in their hot little hands.
It’s easy to see why mobile Internet ad revenues have more than tripled worldwide in the past two years, skyrocketing to $31.45 billion from just under $9 billion in 2012. And Facebook and Google control more than half of the global mobile ad market. In fact, mobile ads now account for nearly 60% of Facebook’s revenues.
Smart marketers are jumping on the bandwagon, with mobile ad spending in the U.S. doubling over the past two years and projected to continue on a significant upward climb. In comparison, total ad spending in the U.S. (digital, magazines, newspapers, outdoor, etc.) showed a meager 1% increase from 2012 to 2014.
Now, imagine being able to precisely target your valuable mobile ad spending toward consumers who have already expressed an interest in your type of product or service. ScanLife’s mTargeting solution makes it easy. Consumers use the ScanLife app to identify their favorite categories for information and savings, giving you access to the very consumers who are most likely to take action.
Millions of Smartphone users are out there, and the number is growing by the day. There’s no better time to invest in meaningful connections that drive results. To get started, check out our platform features or email us at firstname.lastname@example.org.
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