Trying to market to millions of consumers in a wide geography without knowing their behaviors can be like choosing your bracket winners based on the color of their uniforms or the appeal of their mascots. Read the rest of this entry »

Along with the NCAA Men’s Basketball Tournament kicking off today, we’re doing a little March Madness of our own – just replace baskets with scans. Read the rest of this entry »

ScanLife is thrilled to announce the release of a newly designed platform, a tool that builds mobile sites in minutes, and one of a kind analytics dashboard. Read the rest of this entry »

The top five apparel brands in the world (Zara, Nike, H&M, Ralph Lauren and Adidas) are using codes and mobile apps to connect with consumers and provide updates on sales, coupons, discounts and new merchandise. Read the rest of this entry »

Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time. Read the rest of this entry »