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Archive for February, 2014

QR Codes: The Future’s So Bright, We Gotta Wear Shades

The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously. Read the rest of this entry »

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  • Filed under: Case Studies, Educational, Examples, Features, Marketing
  • Avoid “Blind Date Marketing” with ScanLife

    Mobile engagement marketing provides you with data from every scan, so you can connect with customers, speak their language, and exceed their expectations. Here’s how easy it is to turn those hard-to-get prospects into steady dates that become customers for life. Read the rest of this entry »

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  • Filed under: Case Studies, Educational, Examples, Marketing
  • This week, in part two of our series, we take a look at the event’s NFC experience and highlight another missed opportunity for mobile engagement. Read the rest of this entry »

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  • Filed under: Educational, Events, Examples, Marketing
  • Mobile Engagement at Super Bowl Blvd: Part I – Beacons

    With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement. Read the rest of this entry »

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  • Filed under: Educational, Marketing, research, Retail, Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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