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Archive for 2013

It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing. Read the rest of this entry »

  • Comments Off on Global Barcode Scanning for Q2 2013 – Over 21 Million Scans!
  • Filed under: Educational, research, Trends
  • ScanLife Gets a New Look

    Since 2007, when we launched the ScanLife platform, we have added tons of great features – but over time some of them have become harder and harder to appreciate, or even find. Plus, we have grown. We are now powering mobile campaigns for 25% of the Fortune 100 and hundreds of small businesses around the world. Your needs have evolved over the past couple years from simply generating a QR Code with a web page to a robust platform that can create and analyze mobile experiences triggered by a variety of media and technologies. Read the rest of this entry »

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  • Filed under: Product updates
  • How to Market with a QR Code Strategy

    To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices. Read the rest of this entry »

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  • Filed under: Uncategorized
  • QR Code x Action ÷ Context = Mobile Engagement

    Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content […] Read the rest of this entry »

    The Best QR Code Campaigns of 2013—So Far!

    Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013! Read the rest of this entry »

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  • Filed under: Educational, Examples, Features, Marketing, research
  • Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution? Read the rest of this entry »

    Simple Steps to Follow for QR Code Success

    These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before. Read the rest of this entry »

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    Welcome to the World of ScanLife

    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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