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Archive for 2013

Apple Continues its Love for the Barcode

It’s that time of year again. New iPhones and a major new iOS upgrade are finally here. While most people are enamored by features like Touch ID and flat design, at ScanLife we are thrilled that Apple continues to throw their undeniable support at the barcode and QR Code. We posted that Passbook was the best thing to happen to QR Codes around the same time last year, and that trend continues in force. Read the rest of this entry »

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  • Filed under: App News, Trends
  • The Value of a Barcode Scanner

    For the longest time, the Internet has held the unique advantage of allowing users to participate in something simply by having them click on a button. It’s fast, easy and takes only a fraction of the effort that dialing a phone number or filling out a reply postcard would. Read the rest of this entry »

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  • Filed under: App News, Apps, Marketing
  • When innovation happens, it’s exciting. When innovation is put to good use, it’s inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things. Read the rest of this entry »

    Microsoft Tag Selects Scanbuy

    What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform. Read the rest of this entry »

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  • Filed under: Uncategorized
  • NFC is Here – But Who Wins? Series 1: Part Two

    To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer. Read the rest of this entry »

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  • Filed under: Features, research, Trends
  • The Evolution of In-Store Mobile Usage

    You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone. Read the rest of this entry »

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  • Filed under: Uncategorized
  • NFC is Here- But Who Wins? Series 1: Part One

    As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution. Read the rest of this entry »

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  • Filed under: Trends
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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