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Archive for October, 2013

Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from leaders in the space with a trade show floor of in-store solutions from display to technology. The event is a two and half day deep dive into the science and art of shopper marketing, which Scanbuy has been participating in for the past four years. Read the rest of this entry »

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  • Filed under: Educational, Events, Marketing
  • The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other […] Read the rest of this entry »

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  • Filed under: research, Trends
  • Trolls Ahead: Why IP Protection Matters!

    With Monday’s announcement on Scanbuy’s partnership to combat QR Code patent attacks, we thought it made sense to include a post on IP protection and its place in telecommunications industry. Read the rest of this entry »

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  • Filed under: Educational
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