Archive for April, 2013
25 Apr 2013 | Author: Ben B.
With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 – in infographic form! This report offers vital insights into the who, what, where, and why of barcode scanning over the past few months. Be sure to check out the new charts and let us […] Read the rest of this entry »
23 Apr 2013 | Author: Frederica
Creative professionals working on product packaging or advertisements fight for every bit of space to articulate the brand while maintaining some artistic integrity. So when a marketing manager mandates a square inch of space devoted to a QR Code, a sigh of frustration sometimes overcomes the designer: as this Ohio University paper highlights, customizing QR […] Read the rest of this entry »
11 Apr 2013 | Author: Ben B.
Earlier this week AT&T announced an agreement to offer enhanced mobile engagement capabilities via the ScanLife code Mobile Engagement Platform to help businesses offer their customers a richer mobile experience. Check out all the new features available from AT&T Mobile Barcode Services, now powered by Scanbuy. Read the full news release here. Below is a quick […] Read the rest of this entry »
1 Apr 2013 | Author: Isabel C.
Not unlike the Matrix, I sometimes experience different realities, moving parallel to one another, evolving at different speeds and with their own language. Here’s why: Reality One We live in a reality where we are constantly bombarded by advertisements. Yet when I discuss with friends and family our experiences with ads, we feel that the […] Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- The QR Code is Dead…. Long Live the QR Code!
- Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s & Don’ts of Mobile Marketing
- Ad Blocking – It Is About Time To Rethink Mobile Marketing
- ScanLife 30 Day Contest 2015: How to Play
- The Standardization of the Digital Coupon… About Time!