Archive for March, 2013
21 Mar 2013 | Author: Adam Gold
I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem. As expected, there was an impressive line-up of panels with speakers who […] Read the rest of this entry »
15 Mar 2013 | Author: Ben B.
This week, Google, released research on mobile searches and the ensuing consumer behavior. For marketers seeking to tap into the potential of the mobile channel, this report (available here) has the merit of highlighting key paradigms underlying successful mobile engagement, namely: Context-driven: at home, vs. in-store, vs. on the go, etc. Action-oriented: “find more information”, […] Read the rest of this entry »
13 Mar 2013 | Author: David J.
This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious […] Read the rest of this entry »
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Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Apple Pay and What it Means to Omnichannel Marketing
- QR Codes Make a Difference in the Health Care Industry
- How to Deliver Coupons in the Digital Age
- Statistics Show the Impact of Mobile Engagement Marketing
- Keep the Conversations – and the Conversions – Going