As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here’s what they came up with: Read the rest of this entry »

The holidays are upon us again, and what do you need when you battle door-buster sales and crowded malls? How about an app that can scan any barcode or QR Code to help you find the very best prices, deals, and local prices? And what if you could win free stuff just by using that app just as an extra perk?

Now you can with the ScanLife Rewards Sweepstakes which allows anyone with the Android or iOS app to win an iPad Mini with Retina! We know they are tough to find, and you probably have a better chance of winning one from us, than getting it from your weird uncle. Read the rest of this entry »

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it’s great to know “how many scans did I get” but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts. Read the rest of this entry »

According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season? Read the rest of this entry »

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from leaders in the space with a trade show floor of in-store solutions from display to technology. The event is a two and half day deep dive into the science and art of shopper marketing, which Scanbuy has been participating in for the past four years. Read the rest of this entry »

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other […] Read the rest of this entry »

With Monday’s announcement on Scanbuy’s partnership to combat QR Code patent attacks, we thought it made sense to include a post on IP protection and its place in telecommunications industry. Read the rest of this entry »