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Archive for 2012

Scan It, Like It & Win this Holiday Season

With the release of our latest ScanLife app, you can help the ScanLife community discover the very best by liking the items you scan. Plus, you save all of your favorites to your Facebook page for later. To get you all in the social holiday spirit, we bring to you the ‘Like it to Win’ Holiday Giveaway, a simple way to win big during the shopping season. Read the rest of this entry »

  • Filed under: App News, Contests
  • Put a Little Heart into your Holiday Scanning

    New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU – the ScanLife community – to help you find and share the very best content from the world of barcode scanning. Read the rest of this entry »

  • Comments Off on Put a Little Heart into your Holiday Scanning
  • Filed under: App News
  • We often get asked about the effectiveness of QR Code campaigns and one of the first questions is always about the number of scans it received. In a world of click obsession, we often forget about what a scan actually means and why it happened. Read the rest of this entry »

    Our QR Codes Speak Your Language

    We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user’s device to deliver content that is unique to that language. Read the rest of this entry »

    ScanLife & the Sandy Aftermath

    We wanted to send you a quick note regarding the impact of Sandy on ScanLife services. Our NY office and many of our employees are currently without power. However, all services including the processing of your QR Codes are all running smoothly, and we are happy to report there has been no down time throughout this event. Read the rest of this entry »

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  • Filed under: Support
  • Estimating your Mobile Marketing Budget: A Useful Framework

    Marketers have been slow to adjust and re-balance their media mix to reflect the increasingly mobile-centric world. In the next three years, investment in Mobile Advertisement will increase by 3.4% in Europe and 11.5% in North America year-on-year, barely enough to keep up with the exponential adoption of smartphones. In fact, marketers currently allocate less than 1% of their marketing budget to Mobile advertising, which is seven times less than the optimal level of investment. But there’s more… Read the rest of this entry »

  • 1 Comment
  • Filed under: research
  • QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its  explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we’ve come across a new stat that even surprised us! According to […] Read the rest of this entry »

  • Comments Off on It’s Official: QR Codes Drive Higher Results than Direct Mail
  • Filed under: research
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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