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US and Europe Smartphone Penetration Passes the 50% threshold

In November 2012 Comscore announced that the US smartphone market had passed the 50% penetration threshold during Q3 2012. Moreover, over half of smartphone owners use their mobile browser and almost 40% of them use their phones to access a social networking site or blog.

Europe is on a similar trajectory: on Dec 17th 2012, Comscore announced that France, Germany, Italy, Spain and the UK are now reporting a 55% smartphone penetration. The table below shows the breakdown per country.

EU5 smartphone penetration

These statistics won’t surprise any actor in the mobile space. The question is: is your business staying ahead of the curve and preparing itself to embrace a mobilized world?

For expert advice on mobile customer engagement, please visit www.scanlife.com or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.

  • Filed under: research

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