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New App, New Insights! What YOU Like.
27 Nov 2012 | Author: Alex from London
Last week, we launched the all new ScanLife app, which allows our users to decide which QR & barcode scans they like they best. The tally of likes is visible to anyone at the top of the page after you scan a code.
So after 7 days, what do people like most? Without further ado, here’s an early peak at some of the insights from the new app:
Most Liked Brands (via QR Codes):
- Best Buy (Retail)
- Heinz (Consumer Goods)
- Kohl’s (Retail)
- Samsung (Consumer Electronics)
Reasons to Like:
- Deals/Discounts
- Charity Donation
- App download
- Product handling information & demo
In Conclusion: With one week in, retailers and consumer brands are emerging as the big winners of mobile engagement (with a big help from Black Friday craziness).
Most importantly, all of the top content was MOBILE FORMATTED. Yes, people like it when they get content which loads quickly and is easy to engage with on their mobile device.
More surprises to come. Stay tuned!
For expert advice on QR Codes and mobile engagement, please visit www.scanlife.com or contact us at sales@scanlife.com or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.
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