• 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009

Smartphone Coupon Usage Increased Over 100% in 2011 and 2012

According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in 2011, and 100% again in 2012. Futhermore, 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.

The research also contributes to the growing body of evidence showing that smartphones are gradually positioning themselves as the default transaction enabler; not just among the uber-geeks but also among the masses. (Indicated in the context Apple’s new Passbook, which allows coupon redemption via QR Codes makes sense).

For expert advice on mobile engagement and how to reach your consumers through their smartphones, please visit , contact us at or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.

  • Filed under: research

    • RSS feed for comments on this post
    • 2 Responses for "Smartphone Coupon Usage Increased Over 100% in 2011 and 2012"

      1. Ecommerce October 1st, 2012 at 3:17 PM 1

        I was pretty pleased to uncover this web site. I need to
        to thank you for your time for this particularly wonderful read!
        ! I definitely appreciated every bit of it and I have you book
        marked to see new stuff on your blog.

      2. Todd Penny, CEO GoCodes / GoKodes October 2nd, 2012 at 10:33 AM 2

        Great article!

        At GoCodes we are really excited to see the amazing growth in the adoption and usage of QR codes.

        Our business is pioneering using QR codes for labeling personal possessions so that they can be safely returned to the owner. We have a great selection of designer smart luggage tags, gear tags and electronic tags. They are easy to use, you can even sign-up free and print 3 custom GoCodes at home on your printer.

        Please take a look and let me know if we can write a blog post for scanlife?

        Regards, Todd

    Get Started

    First Name
    Last Name
    Account Type
    Confirm Password
    Send me periodic ScanLife news
    I agree to ScanLife's Terms and Conditions.
    Create Your Code for Free

    Welcome to the World of ScanLife

    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

    Recent Posts