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Smartphone Coupon Usage Increased Over 100% in 2011 and 2012

According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in 2011, and 100% again in 2012. Futhermore, 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.

The research also contributes to the growing body of evidence showing that smartphones are gradually positioning themselves as the default transaction enabler; not just among the uber-geeks but also among the masses. (Indicated in the context Apple’s new Passbook, which allows coupon redemption via QR Codes makes sense).

For expert advice on mobile engagement and how to reach your consumers through their smartphones, please visit www.scanlife.com , contact us at info@scanlife.com or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.

  • Filed under: research

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    • 2 Responses for "Smartphone Coupon Usage Increased Over 100% in 2011 and 2012"

      1. Ecommerce October 1st, 2012 at 3:17 PM 1

        I was pretty pleased to uncover this web site. I need to
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      2. Todd Penny, CEO GoCodes / GoKodes October 2nd, 2012 at 10:33 AM 2

        Great article!

        At GoCodes we are really excited to see the amazing growth in the adoption and usage of QR codes.

        Our business is pioneering using QR codes for labeling personal possessions so that they can be safely returned to the owner. We have a great selection of designer smart luggage tags, gear tags and electronic tags. They are easy to use, you can even sign-up free and print 3 custom GoCodes at home on your printer.

        Please take a look and let me know if we can write a blog post for scanlife?

        Regards, Todd

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