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QR Codes Now the Most Used Mobile Channel for Engaging Customers
5 Jul 2012 | Author: David J.
It’s no secret that QR Codes have come a long way over the last 12 months and that consumers are adopting them enthusiastically. In fact, this year for the first time ever, we are seeing campaigns that have generated over a million scans using the ScanLife platform.
Reputable magazines, such as The Economist, have openly discussed QR and admit that “QR Codes have quietly slipped into the marketing mainstream“.
Now, according to the latest Econsultancy report (based on a survey of more than 650 US companies and agencies carried out in April and May 2012) “1 in 2 marketers are using QR codes to encourage their customers to interact with their brand“, up from just 8% a year ago.
This positions QR Codes as the most used mobile channel for engaging customers, surpassing other mobile channels such as mobile applications (35%), mobile commerce (29%), mobile optimized emails (29%), SMS marketing (26%), location-based marketing (17%), MMS (7%) and NFC (2%).
At ScanLife, we see this trend as a great opportunity but also as the logical consequence of irreversible technology trends. What we mean is that marketers can no longer ignore the mobile space, just like it wouldn’t make sense to ignore the digital space. Whatever the technology may be, (today with QR Codes, tomorrow with something else) marketers must come together to define the key success factors of mobile engagement, develop benchmarks and share best practices and case studies.
If you’d like to be part of this adventure, please join the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.
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2 Responses for "QR Codes Now the Most Used Mobile Channel for Engaging Customers"
How exactly do you position QR codes as an independent channel? When most of the “lesser” channels are all channels reached via a QR code?
I understand word play. I understand Search Optimization. But part of the problem with QR codes has been a lack of establishing meaningful benchmarks and client expectations.
We all know that the “most used channel” in mobile is messaging and also mobile web. Even apps get more downloads and repeat use than QR codes get clicks.
I’d really like to see some meaningful, realistic numbers released from the QR industry someday?
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