We’re thrilled about the release of our new ScanLife 4.2 app for iPhone, which helps you connect with others in a whole new way.

What’s New?

With ScanLife 4.2, you now have the ability to create your personal contact code, or as we like to call it – “QRcard”. Just click “My QRcard” in the “More” tab, enter your contact details and voila! Your very own QRcard is ready to be scanned and shared with anyone.

Plus whenever there’s  a change in your contact info, you can adjust it by editing your QRcard details at anytime! Just remember you will receive a new code.

You can also easily sign up for a free ScanLife account right from the app to access your codes online at any time. Simply click the banner below your QRcard to get more codes and join thousands of other ScanLife platform users.

Additional Features to ScanLife 4.2:

• Web Code Prompt: After scanning a web code, view the URL before launching the website so you know what your linking to.
• Call Code Confirmation: When scanning a call code, you can now verify the number before making a call.
• New Product Prices: For all you shoppers out there, extra pricing comparisons have been added when scanning UPC barcodes on products.

In need of our brand new iPhone app? Scan our OS Detection Code below to download it directly to your phone:

Be sure to leave us a rating and review to let us know how we’re doing! Thank you for the support.

Certain trade shows have become a must for any self-respecting marketer seeking to keep on top of the latest innovations. Marketing Week Live, one of the largest trade shows in Europe, occurs in London every year during June. The event offers up an exceptionally valuable platform for marketers to share their lessons on the first half of 2012. And we’ll be there to discuss with you the latest developments in the mobile barcode space. 

When: Jun 27 – jun 28, 2012.

Where: London, United Kingdom.

Let’s talk: If you’re attending, stop by our booth at A435 for a chat.

We often hear that “a QR Code is just a QR Code.” While they may look the same, what happens behind the code can vary widely – and that is really where the magic happens. The value of QR Codes is vast, and one area that all marketers love is data – or business intelligence. Never before have marketers been able to get so much intelligence around how people interact in the real world from media like print ads, store displays, and even packaging.  The amount of data you can get from a QR Code varies from the basics like number of total scans, up to location heat mapping and representative demographics.

Some online code generators give you the basics, but there is a big catch – anyone can see it! This practice provides detailed intelligence to your competition, like which products or promotions are being scanned on which days, making it easier for others to learn from your success.

To illustrate, you can access the statistics of London’s Open University’s QR Code created on bit.ly: The statistics are simply accessed by going to bit.ly/rJUjnh+ in your web browser.

Like everything else, it is critical to remember to read the fine print in the Terms & Conditions when evaluating QR code generators, and even more advanced solutions. Some platforms turn the data generated by your campaign into public domain knowledge, and others will take ownership of your data for monetization purposes.

To find out more about risks of using free code generators, please download our whitepaper.

To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain. Never before has a major brand used ScanLife on a scale quite like this!

The codes are connecting users to a series of exclusive videos around the event. People can also download the ‘SmileWorld’ app, Coke’s new mobile social network. Below you can watch the TV spot that is currently running in Spain which is getting their fans to scan, and scan a lot!

“Thanks to intelligent QR Codes from the ScanLife platform we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers.”  said Paco Rodríguez, Digital Manager at Coca-Cola.

Read the full press release.

Additional Coverage:

• Coca-Cola adds QR Codes to soda pop cans in Spain via Internet Retailer
• Coca-Cola affirms mobile strategy with interactive QR code push via Mobile Marketer
• Coca-Cola QR Codes Drive Consumer Engagement via Consumer Goods Technology

So while you’re cheering for your favorite team, scan the Coke can below for some additional video to go along with the game!

Anticipation is building for the 2012 Summer Olympics, and it looks like fans will be gearing up with QR Codes.  This first ad ran last week in the local newspapers and links to a nifty mobile landing page where you can browse for Olympic hats, t-shirts, pins, and more – all by scanning a QR Code!  Plus you can Like on Facebook or Follow on Twitter.  They even added the Olympic logo in their code!

Try it out yourself, and get into the Olympic spirit.  We hear there is more QR Code Olympic action to come very soon…