We’ve posted our recent campaign examples from the past few months. As always, the campaigns ranged from various industries including Retail, Wireless and Quick Serve Restaurant (QSR). This set included our single biggest campaign ever, one that saw hundreds of thousands of scans in a six week period!
Three of these campaigns, Starbucks, Taco Bell and Sonic, all came out of the QSR category. We’re seeing an increased interest in this category as the technology continues to become more mainstream.
ScanLife’s Key Campaigns 10/11:
- Taco Bell – Unlock the Box MTV VMA promotion
- Starbucks – Fall campaign
- Staples – PC-a-Day Giveaway promotion
- FedEx – Ship Smart campaign
If you’re like us, you’re always disappointed after you scan a QR code and receive a poor user experience. Either it links to a complicated PC formatted website, or it’s not providing additional value (i.e. simply a home page). The content after the scan is really the most important piece to any successful QR Code project.
To make this easier, we have come up with the Custom Menu Code which is available right from the ScanLife platform with any of our Pro Accounts.
This new code action allows you to easily mobilize your brand – and your code in a matter of minutes.
Creating a Custom Menu Code is simple, just follow these steps:
1. Upload an image
2. Choose a background color
3. Enter headline & body text
4. Choose your menu items
Custom Menu Code Examples
Scan each code below to try it yourself!
We have had a number of conversations with HTC and Vodafone about this issue and we have a little more detail for those affected. A version of the ScanLife app called Bidi is commonly preloaded in devices for Spain specifically. However, the app was also shipped with some HTC/Vodafone devices but never “activated”, so you would have never seen the app on your device. However, Google recently updated Android Market to automatically look for apps on the device and prompt the user to download the latest version. In this case, the Bidi app was pre-set to auto-update and it goes to Market to get the version for your country which should be ScanLife. This is why you were prompted to download an app that you have never seen before.
Because the original app is in the ROM (or permanent device memory), it cannot be deleted (similar to other preloaded apps that you may get when you buy a new phone). We do not yet know if there is a long term resolution to this issue, but we will continue to work with HTC, Vodafone, and Google. We will update you here when we have new information. In the mean time, please feel free to try the ScanLife app to scan QR Codes and UPC codes on products to get valuable information on your device.
Over the past few days, a number of people from Europe and Latin America have reported receiving the ScanLife Barcode Reader application on their device (also known as BIDI in Spain). Our app is sometimes pre-loaded or built in by certain operators and some times an operator will push what is called a “virtual preload” which sends an app, or a bundle of apps, to your device through the network connection.
In this case, it appears the BIDI app which is meant for Spain (in Spanish) went to devices in other counties as part of a larger bundle. Vodafone seems to have configured the bundle in a way that makes it impossible for the user to delete the app. Other apps like Twitter were also included. So far, only Vodafone and only the HTC Desire [added HTC Wildfire] have been reported to be involved with this phenomenon in countries like Germany and Ireland.
We are working with Vodafone to understand the root of this issue, and provide some possible options for you to delete the app if you would like. However, in the mean time, please know this issue was outside of our control, so your negative reviews are unfairly hurting our credibility. We hope that you will try the app, and find it a useful tool to link you to relevant information and content from the physical world. You can see some ways it can be used from our YouTube page.
We will post new updates here as we have them. Thanks for your support and understanding.
Mobile barcodes could change the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.