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Unlock the Box with ScanLife

Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups. The codes deliver all kinds of VMA content to users including teasers, sneak peeks, artist interviews and performance footage.

Even better, the content changes on a weekly basis, so users can expect to receive a different experience for scanning throughout the six week campaign. The scan rates are already into the six-figure digits, and you can find out more about it from their websiteDon’t have an app?  You can even use our Scan and Send service by just snapping a photo of the QR Code and texting it to 43588.

They did a great job with explaining how it all works, so check it out, and head out to your nearest Taco Bell and join in on the fun!

  • Filed under: Marketing, Packaging, Retail

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