Comscore just released some dedicated survey results validating the growth of QR Code adoption in the United States.  The survey found that more than 14M people scanned a code in the month of  June alone! This reinforces some of the numbers we’ve been estimating of around 40-45M people in the US that have downloaded a barcode scanning app in the past year.

Some other great stats tell us where people are scanning from (both the media and the physical location):

What really strikes us here is the wide variety of places that codes are being scanned from.  50% from magazines is to be expected, but almost 12% from TV is amazing!

Some other suprising stats here:

• For a technology  that is best “on the go”, it’s amazing that 58% scanned from home (presumably where they have a PC).  This shows how reliant people have become on their mobile device for more information.
• Retail is an obvious place to be scanning, but it is also encouraging to see that 25% have done so from a grocery store where most people have little time to spare.

The survey also includes information on demographics of people scanning, much of which reflects data from our latest Trend Report.

Gender: Males make up 60% (exactly the same as our data)

Largest age group:  24-34 at 37% (we showed 33%)

Again, great to see a large 3rd party like Comscore start releasing some data on the behavior and adoption of QR Codes.   We hope this will encourage everyone to get involved if you haven’t already!

Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups. The codes deliver all kinds of VMA content to users including teasers, sneak peeks, artist interviews and performance footage.

Even better, the content changes on a weekly basis, so users can expect to receive a different experience for scanning throughout the six week campaign. The scan rates are already into the six-figure digits, and you can find out more about it from their website.  Don’t have an app?  You can even use our Scan and Send service by just snapping a photo of the QR Code and texting it to 43588.

They did a great job with explaining how it all works, so check it out, and head out to your nearest Taco Bell and join in on the fun!

We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly’s and more. And in perhaps the most bizarre code use we’ve ever seen, a man from Paris had an EZ code tattooed to his chest, becoming the first ever animated tattoo.

July’s Key Campaigns:

-          Frito Lay – Our Promise campaign

-          HP – Packaging promotion

-          SeaWorld – App Download promotion

-          Sharpie – Start Something Now campaign

-          Crystal Light – Flavor Over Fizz campaign