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Archive for August, 2011

New Survey Sheds Light on Scanning Behavior

Comscore just released some dedicated survey results validating the growth of mobile barcode adoption in the United States. The survey found that more than 14M people scanned a code in the month of June alone! Read the rest of this entry »

  • Filed under: research
  • Unlock the Box with ScanLife

    Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups. Read the rest of this entry »

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  • Filed under: Marketing, Packaging, Retail
  • July, 2011 Campaigns

    We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly’s and more. And in perhaps the most bizarre code use […] Read the rest of this entry »

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  • Filed under: Examples, Marketing, Packaging, research
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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