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ScanLife & Chips? A Perfect Combination!

Frito Lay just launched a brand new program to get people using their products in a whole new way – by scanning the bag!  All you need to do is pick up a current bag of Lay’s Original, Sunchips, or Tostito’s Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package.

After you scan, you can learn more about “Our Promise” from Frito Lay which is “the belief that all can benefit from doing good.”  The barcode will show a video of how the potatoes are grown by local farmers to how the chips are made in an all natural ways.  It will also give you some great recipes to try at home.

Many of our customers use a QR Code to take people to this kind of content, but you can’t forget that 1/3 of our scans come from UPC codes, and it is already on millions of products so you don’t have to change a thing.  They are also doing a great job by sharing this new feature through their social networks, and it doesn’t hurt to have 2.1 million fans!

Don’t forget that you have to have the ScanLife app with any AF phone like iPhone 3GS and above, any Android, and most newer BlackBerry’s – pretty much this describes a majority of our users.  Just go to getscanlife.com from your device if you don’t have the app already.

Happy scanning – and snacking!!

  • Filed under: Marketing, Packaging, Retail

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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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