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Archive for June, 2011

When QR Codes Go Wrong

Due to the enormous growth of mobile barcode technology, thousands of marketers are turning to QR codes to engage with their audience. While great news, we’ve found that many codes are providing a poor user experience simply because the codes were published incorrectly. Some codes are not scanning at all, making them useless and discouraging to potential customers.

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Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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