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QR Codes & Mail = Big Savings This Summer

You know QR Codes are moving fast when the The U.S. Postal Service® gets in on the fun!

Last week, they officially announced that they will be offering a 3% discount on any Standard and First-Class Mail that includes a mobile barcode (QR Code) for marketing purposes. The savings will be offered from July 1st to August 31st, 2011.

ScanLife has also entered into a Business Alliance with the U.S. Postal Service® and to show our support for this fantastic effort, we will be offering a 10% discount to any customer that uses our platform as part of their 2D barcode/mail campaign!

Combining the mail with 2D barcodes has seen amazing results with some response rates at 7-10%!

This package will include:

  • Up to 5 unique codes
  • Unlimited scans
  • 3-month activation period
  • Complete tracking analytics like unique scans and location
  • Optional: A custom mobile landing page

We will also ensure your campaign meets the requirements of the USPS incentive when you use the ScanLife system.

Choose from a variety of code actions that can make your mail more engaging in seconds – link to the Web for demo videos, load a pre-filled Email for opt-ins, or link to right to a phone number to order your product. We can even help you build a custom landing page.

So How Do You Get Started?

If you already have a ScanLife account, just contact us for more info.

If you don’t have an account, just follow these simple steps:

  1. Register here for your ScanLife account
  2. Enter “SummerMail” in the Invitation Code field
  3. We will contact you to discuss the pricing plans

To qualify, just show your ScanLife representative that codes were used on direct mail via the actual creative or the postal statement. Campaigns must be launched during the USPS promotion dates.

Here are a couple links from the USPS to provide additional detail:

FAQs – USPS Mobile Barcode Promotion Rules Final

FAQs – USPS Mobile Barcode Promotion Fact Sheet

How to use codes on mail?

QR Codes are a fantastic way to make any piece of mail, from a postcard to a catalog, a more engaging and trackable marketing tool. A small 2D barcode can quickly link a mobile device to exclusive offers, video demos, social networking and much more.  See how Target used ScanLife codes to convert their catalogs into a digital store.

  • Filed under: Examples, Marketing

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