Check out some new video with Mike Wehrs, CEO of Scanbuy, at this year’s CTIA Conference. It was a great show with lots of 2D codes, including usage by leaders like Motorola and RCR Wireless.

We often get asked if people are actually interested in this whole barcode scanning thing. Before we launched ScanLife in 2008, we wanted to know ourselves so we conducted a survey with over a 1,000 people. Results showed us that if we build it, they will come.

Three years later we now see millions of scans a month and over 20% of the Fortune 50 are using 2D codes in one way or another. But, people still want to know if the general public wants to use mobile barcodes. While we publish our quarterly Mobile Barcode Trend Report showing huge growth, we are thankful for other surveys which have been done recently to confirm these trends.

We wanted to keep a running list here of helpful reports on this topic. If you know of any others, please leave us a comment below, and we will add it to the official list.

QR Explosion: Retail and Tech Lead Among 2,300 Mobile Code Advertisers in 2011 [2.12]

18% of scanners make a purchase, and 50% of Smartphone users have scanned a code in the US [12.11]

Compete Smartphone Intelligence Survey

CMB Consumer Pulse – How Smartphones Are Changing the Retail Experience

MGH – 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code

Stores must reach out and touch more mobile users

ScanLife gave a webinar entitled “Understanding Mobile Barcodes” hosted by Verizon on March 3, 2011.  It covered a variety of topics including:

• Barcode 101:  What, Why, and Where
• Activating a Barcode Campaign
• Barcode Strategies & Tactics
• Campaign Examples & Best Practices
• Developer Tools & Customization

Last month’s key examples include campaigns/projects from:

• Target (magazine ads linking to home design videos)
• Banana Republic (direct mail linking to exclusive video)
• Geico (direct mail linking to an insurance request)
• Panasonic (hangtags on products)
• Maxim Magazine (editorial and advertising)
• Metro Newspaper UK (linking to editorial content and promotions)

You can download the PDF here.