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Archive for March, 2011

Scanbuy at CTIA

Check out some new video with Mike Wehrs, CEO of Scanbuy, at this year’s CTIA Conference. It was a great show with lots of 2D codes, including usage by leaders like Motorola and RCR Wireless. Read the rest of this entry »

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  • Mobile Barcode Usage Surveys

    We wanted to keep a running list here of helpful reports on this topic. Read the rest of this entry »

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  • Filed under: Marketing, research
  • Webinar Presentation

    ScanLife gave a webinar entitled “Understanding Mobile Barcodes” hosted by Verizon on March 3, 2011.  It covered a variety of topics including: Barcode 101:  What, Why, and Where Activating a Barcode Campaign Barcode Strategies & Tactics Campaign Examples & Best Practices Developer Tools & Customization ScanLife: Understanding Mobile Barcodes View more presentations from Scanbuy Read the rest of this entry »

    February Campaign Examples

    Last month’s key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here. Read the rest of this entry »

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  • Filed under: Examples, Marketing
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