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2010: The Year Mobile Made Barcodes Cool?

As we move into a new year, we wanted to reflect on a pretty amazing 2010, so we just released a year-end Mobile Barcode Trend Report . When we launched ScanLife in Beta in 2008, it was a time when “Droid” was just something from a sci-fi movie and camera phones were meant for throwaway snapshots.  To say things have changed is an understatement.

In 2010, ScanLife saw over 1600% growth in mobile barcode traffic.  That doubled in the fourth quarter alone!  A year ago, ScanLife couldn’t even read UPC codes, and now it is more than half our traffic offering content ranging from local prices to coupons to nutritional information.

Some other highlights from the report:

  • The largest scan days of the year for us were the day after Thanksgiving (“Black Friday”) and Christmas Day (as people received gifts, many being new Smartphones)
  • The top most used features for people scanning UPC codes are Coupons, Prices, and Nutritional Info.  This reflects previous learning that Food and Personal Care are the most scanned categories.
  • There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age group.  This is likely indicative of how the technology is evolving, and going more mainstream.

We truly appreciate the support of all our users and customers, and can’t wait to make 2011 the year mobile barcodes go completely mainstream.

You can download the full report here.

When we launched ScanLife in Beta in 2008, it was a time when “Droid” was just something from a sci-fi movie and camera phones were meant for throwaway snapshots.  To say things have changes is an understatement.

  • Filed under: research

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