We told you a couple months ago that Verizon has integrated codes into their new Droid Does campaign which touts a wide variety of Android apps for any occasion. The QR Codes have been placed on print ads, store displays, websites, and even iPad ads. And guess what, they got scanned – over 150,000 200,000 times!! (as of 8/15/10)
You can view a full case study right here. Bottom line is that this is the most widely scanned 2D barcode campaign we have ever seen in the US, and it’s still going full force…
Women of the Storm, a group which started during the Katrina disaster, is rallying to restore America’s Gulf coast which has left that area in shambles once again. They have just launched a new effort called “Be the One” which intends to galvanize the nation around demanding that government leaders address this critical issue.
ScanLife is proud to be a partner by providing this QR Code to help give people an easy way to help. By scanning it, you will be linked to a mobile site where you can sign a petition and watch a video from celebrities like Sandra Bullock.
You can also buy a t-shirt with the code to show their support. “Scan the Tag, Sign the Petition, Be the One.”
This is another great example of how 2D barcodes are going mainstream and how they can help connect us all to a wide variety of causes.
Here at ScanLife, we’ve seen people use 2D codes in some pretty wild ways – from crackers to crop circles…
But, this is all just the tip of the iceberg, and we know you can come up with some ideas that take it to the next level!
So, we are giving away a new iPad to the person that sends us a photo of the most brilliant, fresh, and crazy place for a 2D code.
Here’s how it works:
We’ve seen some pretty wild used of ScanLife, and this is up there!
A public art exhibition dubbed, “Sidewalk Catwalk” launched last week which consists of 32 mannequins – each one created by top American designers. One of the mannequins was designed by a big ScanLife supporter, Norma Kamali. She used this opportunity to blend fashion with technology by covering her mannequin from head to toe in red 2D ScanLife codes. Each code instantly links to one of 17 unique videos related to Kamali’s collection.
Open ScanLife, and try it out! (You may need to click on the image to enlarge.)
As you may remember, Kamali introduced ScanLife throughout her store in NYC, but this is really taking it to a new level! The mannequins will be auctioned off for charity at the end of the Summer on Labor Day.
You can check out some coverage on the story from the NY Daily News.
Mobile barcodes could change the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.