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ScanLife Gets Fashionable

A couple of new projects launched last week, giving people a whole new way to get into fashion.

March issue of Esquire Magazine

Esquire Magazine is using ScanLife as part of their  “Esquire Collection” which details the essential wardrobe that every guy should have.  25 codes are connected to each individual item throughout the layout which gives readers a menu of options in one-click.

Each code links to a menu of options , that could include an option purchase the item, get more information on how to wear it, or just subscribe to the magazine.

We are already seeing hundreds of scans per day and many more applications are in the works.

Norma Kamali Takes Fashion Week Mobile

Norma Kamali, the famed fashion designer known for constant innovation, has hit another first in the industry.  To help launch her new lines during Fashion Week in NYC, she has placed 2D codes throughout her store on off 5th Avenue.  Code show videos, or an option to purchase/ship the item, or even  offer chances to win the merchandise through a Lotto code.

Check it out!

Weareable ScanLife!!

  • Filed under: Examples, Marketing

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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.

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